Aboriginal tourism opportunities for Canada

June 19, 2008
	In celebration of National Aboriginal Day on June 21, 2008, the Canadian Tourism Commission (CTC) is releasing a recent research report on the Aboriginal tourism market potential from the CTC's three primary European tourism markets - the UK, Germany and France. Research objectives were designed to establish the demand for Aboriginal tourism experiences in Canada, and then to provide the CTC, provincial/territorial partners and the Aboriginal tourism industry at large with market insights, perceptions, motivators and expectation on aboriginal cultural tourism experiences. Efforts brokered by Aboriginal Tourism Canada in 2007 led to the creation of a multi-provincial partnership to undertake this project. The partners include the CTC, Aboriginal Tourism Canada, Aboriginal Tourism British Columbia, Alberta Tourism, Parks, Recreation and Culture, Northwest Territories Tourism, Tourism Saskatchewan, and New Brunswick Tourism and Parks. The report highlights: * European demand for Aboriginal tourism * What Canadian Aboriginal experiences can drive European visitation * What are the underlying motivations of Aboriginal experience seekers * Canada's relative competitive position vis-à-vis other notable destinations for Aboriginal tourism experiences. * Profiling key traveller prospects * European travel trade perspectives Among the key findings: * The percentage of potential travellers to Canada who are interested in Aboriginal products is substantial in France (85%), Germany (72%), and the UK (46%). * Aboriginal tourism experiences can be highly motivating, but Aboriginal tourism is not a primary driver or motivation to visit Canada. It is a value-added opportunity for travellers to include in their travel plans once they arrive here. * European Aboriginal experience seekers are very clear on what they want and do not want in terms of Aboriginal tourism products. Products that include their participation and provide enriching experiences are highly valued, while products that are entertainment-oriented and distance the traveller from the Aboriginal people are of lesser value and interest. * European travellers seek the sense of discovery and adventure. In the context of Canadian Aboriginal tourism, this means authentic interaction with Aboriginal people, guiding them through Canada's beautiful and scenic natural environment. These travellers are relentless in achieving self-discovery through Aboriginal tourism experiences, demand authenticity and scrutinize products thoroughly. They know that a good experience will lead to self-discovery, because of the self-reflection these kinds of trips create. The opportunity to feel something different and do something different in a unique environment through a unique culture is the strongest emotional trigger. * European travellers under age 50 have more enthusiasm for physical involvement, including canoeing, kayaking, dog-sledding, horseback riding, and whitewater rafting. Those over 50 are more interested in softer activities like hiking, walks, nature observation, and indoor activities. * The tourist profile index is higher on being married, no children, and better educated. Generally they seek information on Aboriginal tourism when they are at the country destination; source media most likely to be used for Aboriginal tourism products are the internet, word of mouth and magazines. European travel trade respondents who had included Aboriginal tourism products in Canadian tours and packages had mixed reactions. Some were impressed with the quality and authenticity; however in other cases, based on previous experience, they were concerned the products may not yet be market-ready. They were most impressed with experiential products where there is an opportunity to participate in traditional activities with Aboriginal people. They are still impressed with traditional regalia, although recognize this is only worn on ceremonial occasions or for special performances and competitions. However, the travel trade reacts very negatively to anything that seems artificial or overly staged specifically for visitors. They are very negative towards "fake" crafts and souvenirs. "The research clearly points to the opportunity in European markets for Canadian Aboriginal cultural tourism experiences," says Paul Nursey, CTC's manager for product innovation and enhancement. "The research also provides Canadian Aboriginal tourism stakeholders who have interest in global market development, with key insights into the experiential travel values sought by European visitors within our three principal source markets. This is key information for them when it comes to programming and marketing their product offering." To download this report, please visit www.corporate.canada.travel where it can be retrieved from the "Latest Publications" section.
	Author: TOURISM staff Organization: Canadian Tourism Commission

Edmonton Tourism launches summer campaign

une 10, 2008
	Edmonton Tourism's 2008 summer campaign was launched this week to increase Greater Edmonton's share of summer tourists from within Alberta as well as select markets in Saskatchewan, B.C., Yukon and the Northwest Territories. Messages will be timed to profile Edmonton's incredible variety of festivals, attractions and sporting events. The campaign will also promote major events and exhibits such as the Rexall Edmonton Indy, Body Worlds 1 (at Telus World of Science) and Dragons - Between Science and Fiction (at the Royal Alberta Museum). Regions within driving distance of Edmonton will be targeted using a multi-media campaign involving direct mail, web communications and print advertising -- including a two-page spread in Westworld magazine (which has one million-plus readers). Website engages visitors and locals Audiences will be directed to visit the campaign website at www.edmonton.com/tourism for a comprehensive guide on what to see and do in Greater Edmonton. The campaign will encourage local residents to become tourism ambassadors for the region. Residents can invite family and friends to visit Edmonton through the Visiting Friends & Relatives (VFR) program. This summer's campaign is a partnership between Edmonton Tourism, the Destination Marketing Hotels of Edmonton, the Edmonton and Area Tourism Destination Region, and 15-plus tourism industry partners.
	Author: Cathy Ennis Organization: Edmonton Tourism

Gold Country celebrates Ashcroft

June 5, 2008
	A beautifully, sunny Ashcroft day greeted the 14 participants in this year's first Gold Country Familiarization (FAM) tour enthusiastically hosted by museum curator, Kathy Paulos. The fourteen ladies enjoyed a day touring Ashcroft and learning the great history, recreation opportunities & even ghost stories too! Wednesday, May 28th was the day to show off Ashcroft to Info Centre staff, tourism business operators, heritage society members and others who refer the traveling public to visit this great region. The tour began at the museum with a guided historical slide show and tour, followed by a guided trip along the Heritage Walking Tour. Kathy Paulos shares "a big thank you to Safety Mart Foods, Royal LePage Crossroads Realty and the Village of Ashcroft for sponsoring our lunch and a thank you to the Ashcroft Secondary School Culinary program for preparing the bunwiches!" An afternoon bus tour featured the park and pool, Desert Hills, Evans Road to the slough, the Chinese Cemetery and a tour of Sundance Guest Ranch. Manager Uli Payer guided the FAM participants through the facilities, shared some refreshments & wrapped up with some great ghost stories. FAM tours offer an excellent opportunity to showcase your community, featuring what you have to offer both local visitors and tourists. With improved networking and a greater understanding of the tourism opportunities in our rural communities we can increase both visits and revenues for local businesses and improve the visitor experiences for those touring the region. www.exploregoldcountry.com
	Author: Amy Thacker Organization: Gold Country E-mail: amy.gccs@telus.net

Edmonton Tourism launches summer campaign

June 4, 2008
	Edmonton Tourism's 2008 summer campaign was launched this week to increase Greater Edmonton's share of summer tourists from within Alberta as well as select markets in Saskatchewan, B.C., Yukon and the Northwest Territories. Messages will be timed to profile Edmonton's incredible variety of festivals, attractions and sporting events. The campaign will also promote major events and exhibits such as the Rexall Edmonton Indy, Body Worlds 1 (at Telus World of Science) and Dragons - Between Science and Fiction (at the Royal Alberta Museum). Regions within driving distance of Edmonton will be targeted using a multi-media campaign involving direct mail, web communications and print advertising -- including a two-page spread in Westworld magazine (which has one million-plus readers). Audiences will be directed to visit the campaign website at www.edmonton.com/tourism for a comprehensive guide on what to see and do in Greater Edmonton. This summer's campaign is a partnership between Edmonton Tourism, the Destination Marketing Hotels of Edmonton, the Edmonton and Area Tourism Destination Region, and 15-plus tourism industry partners.
	Author: Cathy Ennis Organization: Edmonton Economic Development Corp.

A contest to help industry's bottom-line

June 4, 2008
	Tourism Saskatchewan launches its seventh annual Snap It! The Great Saskatchewan Photo Contest as part of Tourism Awareness Week, celebrated throughout the province June 1 to 7, 2008. This contest has a number of benefits for Tourism Saskatchewan. Last year, the contest brought in nearly 1,000 images from both amateur and professional photographers. Some of these images have been purchased from the owners and used in Tourism Saskatchewan's guidebooks and its annual calendar. There are six categories to enter: * Saskatchewan People - Photos that reflect the character and spirit of Saskatchewan citizens. (No studio photography) * Nature in Saskatchewan - Photos of flora and fauna in natural habitat. * Prairie Scenic - Scenic photos from prairie regions of Saskatchewan, including traditional scenes, as well as hidden treasures such as the Qu'Appelle Valley, hills and badlands, and features not typically categorized as "prairie." * Woods and Water - Scenic photos reflecting parkland, boreal forest and/or lake settings. * My Saskatchewan Vacation - Photos of people having fun during their vacation in our province. Images may capture adventure, recreation, relaxation or celebration at a favourite Saskatchewan attraction, event or destination. * Towns and Cities - Photos that reflect the character and spirit of Saskatchewan communities. Entrants come from all over North America. There is no fee to participate, and entries may be submitted electronically or via mail. www.sasktourism.com/snapit
	Author: Leanne Burak Organization: Tourism Saskatchewan

Online spending outpaces traditional avenues

June 4, 2008
	Due primarily to the "inability of newspapers, magazines, radio and TV to prove return on advertising investment," spending on online promotions will nearly triple to $22.8 billion by 2012 from $8 billion last year, based on a study by Borrell Associates called "The Big Shift", reports TravelMole's David Wilkening. A May 2008 Business Week article said that coupon Web sites are getting more traffic this year. The magazine cited March 2008 comScore data showed an increase of 38% from the same time last year. Some marketers are using other digital channels for promotions. An Online Testing eXchange study commissioned by SeeSaw Networks and the American Association of Advertising Agencies found that more than half of US mobile users would text in response to digital outdoor promotions.
	Author: TOURISM staff Organization: Canadian Tourism Commission

The Okanagan Welcomes The Outback

March 5, 2008
	Set to open in May 2008, The Outback is the Okanagan's first and only waterfront vacation home resort rental community. Tucked on 60-acres of woodlands on the shores of Okanagan Lake, The Outback offers guests an exclusive vacation experience complete with a private beach and marina, pool, hot tubs, tennis courts and fitness centre. The Outback's gives vacationers the flexibility to choose from over 40 vacation properties ranging from two to three bedroom cottages, cabins and townhomes to spectacular, architecturally-unique private Ridge Homes as large as 4000 square feet with uninterrupted views of Okanagan Lake. Inspired by the breathtaking surroundings, all of the properties feature stunning accents of heavy timbers and local rockwork. No matter where guests choose to stay, they can have the option of complete privacy for an uninterrupted holiday, or choose from a wide variety of activities available. Neighbouring Ellison Provincial Park, The Outback is located a 35-minute drive from Kelowna International Airport and a short 15-minute drive from downtown Vernon. Offering a host of year-round activities for all ages and interests from biking and hiking to skiing and snowboarding, the region also boasts some of the finest golf courses including the award-winning Predator Ridge Golf Resort with 27 championship holes in a unique blend of open, links-style and traditional tree-lined fairways. www.theoutbackresort.com

Vancouver Company Leads Social Media Initiative at World's Largest Tradeshow

February 29, 2008
	North Vancouver based tourism technology company, Sentias Software Corp, has partnered with PhoCusWright, the travel industry research authority, to create the PhoCusWright@ITB Bloggers Summit from March 5-6th in Berlin. This is the first international travel & tourism industry blogger event in history, and has attracted bloggers from over a dozen different countries. One highlight from the summit is the Blogger workshops sponsored by the Tips from the T-List. These unique workshops are opened to the public and offer insights from the worlds most influential bloggers. "Travel industry bloggers are impacting the industry; PhoCusWright is enabling the blogging community with exclusive content and press credibility," said Stephen Joyce, publisher of the Tips from the T-List book and CEO of Sentias Software. "Bringing an international group of key travel industry bloggers together will strengthen the community and give great insights to our readers," added Mr. Joyce. The Tips from the T-List is a non-profit partnership that collaborates with the most influential travel industry bloggers to produce workshops, blogger summits, and both a print and e-version of their innovative Tips From The T-List book. The Tips From the T-List has partnered with Canada-e-Connect (Vancouver, Canada), PhoCusWright (Orlando, FL United States), Travolution (London, United Kingdom), and the Web-In-Travel conference (Singapore). The book is relevant for executives, marketers, and decision makers from the travel industry. The Tips from the T-List is evolving and changing to incorporate the latest trends in the travel industry; an ITB-specific edition is planned for The PhoCusWright@ITB Bloggers Summit in March. www.Sentias.com
	Author: Philip Caines Organization: Sentias Software Corp E-mail: phil.caines@rezgo.com

Corporate social responsibility in travel on the upswing

February 13, 2008
	In just over two short years since the Association of Corporate Travel Executives (ACTE) introduced Corporate Social Responsibility (CSR) as a major industry initiative, the number of travellers and companies embracing environmental awareness has more than doubled, according to an industry-wide survey conducted jointly by ACTE and KDS, a travel management group. The survey indicates 59% of respondents' companies now have a CSR charter, and that the same percentage of their travellers looks to these charters in making environmentally sound travel decisions. Quoted by Michael Verikios in Travel Daily News, ACTE's executive director Susan Gurley says this is a major industry shift that goes beyond a trend or a public relations campaign: "It is the beginning of behavioral change that clearly indicates companies and their travellers support corporate social responsibility because it is the right thing to do."
	Author: TOURISM staff Organization: Canadian Tourism Commission

NiagaraPalooza: Re-thinking our Cities

February 7, 2008
	Community and business leaders, local politicians, senior municipal staff, and residents interested in a more prosperous Niagara took part in "NiagaraPalooza: Re-thinking our Cities," held January 31, in Niagara Falls. Organized by the Niagara Economic Development Corporation and marketed as "a sensory explosion featuring art, wine, music, and conversation," NiagaraPalooza featured compelling examples and strategies of how cities and regions around the world have taken charge of their futures with bold initiatives and great successes, while challenging Niagara to chart a course to enhance its economic future in the months and years to come. "It's gratifying to see the overwhelming interest and support for Niagara's future. We welcomed over 500 delegates and had a long waiting list of many more wanting to be part of this Niagara showcase," stated Patrick Gedge, chief executive officer of the Niagara Economic Development Corporation. "With such great interest, I am confident we will develop appropriate strategies and partnerships to grow our economy and strengthen our region." The dynamic program of high-profile speakers featured Richard Florida, professor of business and creativity and author of The Rise of the Creative Class; Professor Eddie Friel O.B.E., visiting professor in residence, Niagara University and leader of Glasgow's successful bid to become the Cultural Capital of Europe, 1990; and Tim Jones, CEO, Artscape. These experts on urban issues offered their varied experiences and perspectives on successful approaches to revitalizing cities, regions, and their respective economies. Creative talents from across Niagara were also on display at NiagaraPalooza. Niagara's own two-time Juno Award winner Ron Sexsmith headlined the many performers, while television personality Donna Skelly, co-host of Live at 5:30 on CHCH News, chaired the event and served as moderator for the panel discussion. Local success stories, particularly the recent announcement of nGen, Niagara's new media incubator, and personal commentary from Jack Lightstone, president of Brock University, as well as thoughts from a panel of noted community leaders served to confirm that momentum is building in the region to develop a brand and strategy extolling the virtues of living and doing business in Niagara.
	Author: Mark Brickell Organization: Niagara Economic Development Corporation

Global Leaders Offer Real Solutions at CEO Challenge

February 7, 2008
	Qantas Airways' Mr Geoff Dixon; Accor Asia Pacific's Mr David Baffsky; Jones Lang LaSalle Asia Pacific's Mr Peter Barge; and many others are newly confirmed participants in the interactive PATA CEO Challenge 2008. Many of these cross-sector leaders will share real initiatives, strategies and plans to fight climate change, during innovative "Boardroom Challenge" breakout sessions. Here are four examples: Airlines: Virgin Atlantic Airlines' Mr Barry Humphreys will explain how money from Virgin Atlantic's offset scheme is funding clean energy in poor countries. Airports: Discover how Munich Airport is partnering with the public sector to reduce its carbon footprint. Mr Peter Trautmann will explain how MUC is pioneering hydrogen fuel for its passenger buses and other airport vehicles. Destinations: Sri Lanka wants to become a truly carbon-neutral destination. Mr Renton de Alwis will explain how the Sri Lanka Tourism Board is driving the ambitious Earth Lung initiative in partnership with the private sector, consumer groups and other government departments. Hotels and Resorts: Banyan Tree Hotels and Resorts' Mr KP Ho will tell how he was inspired to implement simple, effective measures to reduce both greenhouse gas emissions and operating costs at his properties. Mr Geoffrey Lipman, Assistant Secretary-General of UNWTO, will join the Challenge to update participants on the United Nations' and UNWTO's progress towards a framework for carbon emissions reduction and industry sustainability, and explain the practical implications for our industry. Other recently confirmed participants include First Choice Holidays' Ms Jane Ashton; Air Transport Action Group (ATAG)'s Mr Philippe Rochat; Expedia Asia Pacific's Mr Henrik Kjellberg; and many others. The PATA CEO Challenge 2008: Confronting Climate Change will take place April 29-30 in Bangkok, Thailand. www.ceochallenge.PATA.org
	Author: Oliver Martin Organization: Pacific Asia Travel Association

Air Canada customers to access hotels.com on Air Canada web site

February 5, 2008
	Air Canada has signed a long-term strategic partnership with hotels.com, an operating company of Expedia, Inc. The multi-year agreement enables Air Canada customers to access the full range of hotels.com inventory - more than 75,000 properties worldwide - on aircanada.com. Customers also have the opportunity to earn Aeroplan miles for qualified hotel bookings they make on the airline's site.
	Author: TOURISM staff Organization: Canadian Tourism Commission

Mexico market reaches record growth in November

February 5, 2008
	Trips from Mexico posted the largest growth rate of all Canadian Tourism Commission (CTC) key markets (31.3%) in November, 2007, according to the November edition of the Tourism Snapshot. In the same month, and spurred by exceptional gains in Australia, France and the UK, CTC key overseas markets experienced a growth rate of 3.0% over the previous year. Tourism Snapshot (November) is now available at www.canada.travel/research.

What a Hoot

We had a visitor today.
Perched on a treebranch in our front yard, I was amazed to see this beautiful creature seemed quite content to allow me a close-up.
I don't know much about owls, so I looked it up.
This guy is known as the Northern Barred Owl, Swamp Owl, Striped Owl, Hoot Owl, Eight hooter, Round-headed Owl, Le Chat-huant du Nord (French for "The Hooting Cat of the North"), Wood Owl, and Rain Owl. It is also mistakenly known as a Bard Owl.

Have you heard about the "Long Tail" of tourism

January 31, 2008
	The term "long tail" was coined (or first used) by Chris Anderson of Wired magazine in 2004 in his essay by the same title. It tries to describe a new business phenomenon/model in the age of the Web 2.0 (new search engine algorithms, user reviews, recommendations, etc.) Anderson focused on entertainment products like books, films and cd's to illustrate the dramatic change that the Web has brought to the economics of selling audiovisual products and books. The model suggests that while there is a market dominated by "hits" the Web is creating large markets from the "misses"? This refers to out-of-print or obscure books that can be reprinted in limited runs based on online demand (Amazon) or eclectic music that bands can sell online, but cannot distribute through brick and mortar channels. When it comes to tourism, analysts and eTourism practitioners are using the term to describe how the overal tourism market can grow (the long tail) through Web 2.0 phenomena like user generated content, hotel reviews, recommendations, inexpensive online booking engines, etc. But what does this mean to small tourism businesses and destinations? If Niagara, Toronto, Montreal and Vancouver are our "hits", what about places like Whitehorse or Sacacomie or Pictou? The model suggests that the Web 2.0 (social media, social networks, video and podcast websites, etc.) provide small businesses the opportunity to compete as the "misses" of the market. They can do this by not only SEO and SEM (search engine optimization and marketing), but also by participating in the Web 2.0 environment through social media and particularly the growing number of niche social networks. Small businesses (or destinations) that succeed in this will grow the market for the big players as well since travelers will still need to travel through the main gateway destinations to get to the small ones. For example, the Polar Bear Habitat and Village in Cochrane Ontario could work on a campaign to participate in relevant niche social networks keeping members informed about their bears with news and stories. This would attract some people to travel to Cochrane to see the polar bears there (but they would also need to visit other destinations in order to get there). While this may attract small numbers of visitors, the idea of the "long tail" is that if the numbers of niche small businesses and destinations doing this grows sufficiently then the total numbers can be significant and benefit the entire market. Another area that can add to the growth of the long tail of tourism is the use of technology like online reservation systems that more and more are becoming cost effective for small businesses allowing them to offer online bookings when they don't have the critical mass to partner with large online distributors. www.canadiantourismblog.ca

Travel execs thinking green?

January 31, 2008
	Business travel behaviour is beginning to change in response to global warming concerns, according to a report by Phil Davies in TravelMole. The Association of Corporate Travel Executives and KDS has polled over 250 corporate travellers and travel managers, finding that nearly half felt that guilt about global warming now directly impacts individuals' decisions about business travel. The study will show that the proportion of companies advocating a reduction in travel for environmental reasons has leapt from under a quarter to more than one third in a year. This rise in corporate social responsibility has also seen a marked increase in the proportion of travel departments reporting on carbon emissions to senior management. The findings, due to be revealed at next month's Business Travel Show in London, will also reveal that in the past 12 months businesses have done more to convert good environmental intentions into firm actions.
	Author: TOURISM staff Organization: Canadian Tourism Commission

PATA CEO CHALLENGE GOES LIVE ON CNN

January 31, 2008
	Millions of CNN viewers across Asia Pacific will soon know that the travel and tourism industry is responding pro-actively to the threat of climate change through the PATA CEO Challenge. A three-week campaign, due to launch on CNN's Asia network next Tuesday (February 4), features two 30-second commercials with the message: "In the fight against climate change, losing is not an option." In the commercials, Banyan Tree Hotels and Resorts Executive Chairman Mr KP Ho and PATA President and CEO Mr Peter de Jong urge travel industry leaders to join the PATA CEO Challenge in Bangkok on April 29-30 to "be part of the solution". The campaign was produced with the support of PATA member ad agency TBWA-ISC\Malaysia, which donated its creative services, and PATA Premier Partner CNN. The ads will air in morning and evening prime-time slots across 25 destinations in Asia Pacific including China (PRC), Hong Kong (SAR), Singapore, Korea (ROK), Thailand, Indonesia and Australia. "The campaign serves two purposes: it targets travel industry leaderswho we want to join the Challenge, and it delivers an important message to the wider CNN audience that travel and tourism not only recognises the dangers of climate change but is working hard tocounter the impacts," said Mr de Jong. "I would like to thank TBWA-ISC\Malaysia and CNN for helping to get the campaign to air." View the ads. www.ceochallenge.pata.org
	Author: Oliver Martin Organization: PATA

Time is Now for Small Travel Businesses to Get On-line

January 29, 2008
	In an effort to prepare for the Olympics, travel suppliers are encouraged to adapt new technology. As the Olympics draw near Stephen Joyce, President of the North American Chapter of the International Federation for IT, Travel & Tourism (IFITT), is encouraging all travel suppliers to start the process of finding technology solutions that will make their products and services available on the Internet, to visitors from around the world. At the IFITT Enter 2008 Conference held in Innsbruck, Austria, over 250 tourism technology experts and researchers discussed the impact of technology on tourism and trends in on-line travel. "What we are seeing now is that consumers are becoming more and more sophisticated in their use of the Internet. Based on current research, the majority of travelers coming to Vancouver for the Olympics will be making their bookings on-line. Travel suppliers who don't provide products on-line will not benefit from this shift." says Mr. Joyce. "In addition, travelers will be making their purchasing decisions over the next year and a half. If travel suppliers want to be part of the on-line booking trend, they will need to make the leap this year." Local tourism organizations like Tourism Vancouver, Tourism BC, and others will all be working hard over the next sixteen months to showcase the lower mainland and the province as an exciting destination. Small travel suppliers represent the largest and most diverse sector of tourism in BC. Estimates indicate that there are around 1800 small tourism companies in the province with close to 80% of them having little to no Internet presence. Mr. Joyce added "We have such a great opportunity to take advantage of the marketing that organizations like the Canadian Tourism Commission, Tourism BC, Tourism Vancouver, and others are doing right now. There are a number of powerfully simple technology solutions available to travel suppliers, many of which are developed right here in B.C." The biggest hurdle for many suppliers is not the technology but rather their business processes. Researchers from Finland, Norway, and Spain identified that small travel suppliers often have a hard time structuring their product offerings in a way that makes them easy to purchase on-line. Before a travel product can be purchased on-line it must be organized in a simple straightforward manner. Mr. Joyce and IFITT are hoping to work with local tourism organizations to educate travel suppliers on new technologies and business practices and to encourage the use of technology in order to promote and sell B.C. travel products to a Global market that is already turning its eyes towards Canada. www.ifitt.org
	Author: Stephen Joyce Organization: International Federation for IT & Tourism and Travel

What does Success Look Like For BC Tourism?

January 25, 2008
	Confirmed speakers Peter Yesawich, John Furlong (CEO VANOC), Tamara Vrooman, (CEO VANCITY), Jim Faccette (CEO Canadian Airports Council) award winning journalists Heather Hanson and Kim Lisagor, and Dr. Roberta Bondar are examples of the exceptional presenters lined up for this year's BC Tourism Industry Conference, Feb 20-22, 2008 at the Sheraton Wall Centre in Vancouver, BC. Truly the number one tourism industry networking event of the year, tourism key influencers will converge in Vancouver for this annual conference where decisions are made, relationships are built and in depth, insider knowledge is shared. "We are seeing that markets are down, border crossings are delayed and finding skilled labour is an issue. Yet, many operators are telling us they are experiencing record results. It is a volatile time in our industry, with incredible opportunities on our horizon," says Council of Tourism Associations BC President & CEO, Stephen Regan. "We have worked hard at bringing the best minds to Vancouver, including students from across the province who are interested in working in the industry. This conference has built a reputation for being one of the best investments of the year for tourism operators and owners and we have worked hard to ensure the program this year continues to deliver." Keynotes include an update on 2010 and the resulting human legacies that will continue to propel B.C. forward as a top tourism destination, and a review of emerging lifestyles and travel trends and the implications for marketing B.C. to the world, by perennial favourite Peter Yesawich. Concurrent sessions will cover recruitment and retention of valuable employees including reaching into foreign markets for skilled labour, how B.C. can lead in sustainable tourism, an update on the opportunities in aboriginal, sport, heritage and arts tourism, and the latest award winners will be announced at the eighth annual B.C. Tourism Awards. www.bctourismindustryconference.ca
	Author: Deirdre Campbell

Tourism Saskatchewan Launches Website Re-Design

January 22, 2008
	Tourism Saskatchewan launched its redesigned consumer website on January 10, 2008. After nearly a year of planning, research and dedication by Tourism Saskatchewan's Marketing Department and IT team, there was great anticipation and celebration as the new and improved www.sasktourism.com was revealed. Visitors to the site will be immediately struck by breathtaking photography, vivid colour, cutting-edge design elements and enriching content that better addresses current trends in online travel planning. Introductory pages are available in six additional languages: French, German, Spanish, Chinese, Japanese and Korean. Traditional features have been enhanced, with Live Chat, email and search options more clearly identified and easily accessible. A convenient new feature is the mapping tool that boosts search categories and identifies specific attractions, services and accommodations within a community. Feedback from visitors to the site has been extremely positive, with customers most impressed by the ease of navigation and the striking imagery. The site portrays the beauty of Saskatchewan and entices travellers to find out more about activities and attractions in the province. The site's focus on design and imagery is obvious. Less obvious, but just as important, is the increased focus on search engine optimization. More relevant content and thoughtful technical application will ensure that this site's rankings will improve in search engines such as Google, MSN and Yahoo. Within 72 hours of launching the site, significant improvements were noted for key topics within Google search rankings. Tourism Saskatchewan members will benefit from increased traffic on their sites generated by product listings and links embedded within site content. An improved banner ad system includes new opportunities for text-based advertisements, as well as traditional image based advertisements on many pages throughout the site. "This new design will boost our province's performance in the fiercely competitive world of tourism marketing," says Candace Phelps, Vice-President and Director of Marketing. "As website work and upgrades continue, www.sasktourism.com will evolve and become a more valuable service to Tourism Saskatchewan members, to the industry and, most importantly, to travellers planning a Saskatchewan vacation." "Tourism Saskatchewan's marketing and IT teams, along with contract partners, have poured their heart and soul into this project," comments Grant McDonald, Manager of Information Technology. "From the intuitive layout, beautiful design, and content development through to the technical implementation, the effort has been outstanding."
	Author: Susan Parkin Organization: Tourism Saskatchewan E-mail: susan.parkin@sasktourism.com

Calgary Stampede announces key development partnership

Calgary – The Calgary Stampede today announced it has struck an exclusive agreement with Alberta Development Partners to explore the development of a main street retail zone at Stampede Park. Alberta Development Partners is a Colorado-based real estate firm specializing in the development of large-scale, mixed-use retail projects.

“The development of a main street retail area is a key piece of our vision of transforming Stampede Park into a year-round destination for Calgarians and visitors,” says Doug Armitage, vice-president of business development, Calgary Stampede. “We are excited to explore the possibilities for this project with Alberta Development Partners, which has an impressive track record for these types of projects.”
The main street concept is envisioned to be a vibrant and attractive retail area that welcomes local and international visitors throughout the year with markets, shops, restaurants and other amenities. Stampede main street will be located between 12^th Avenue and 14^th Avenue S.E. along Olympic Way S.E.

“Our team is honored to have been selected by the Calgary Stampede to be part of this process in exploring the development of a retail area at Stampede Park,” said Don Provost, principal, Alberta Development Partners. “We look forward to partnering with the Stampede to create a destination that Calgarians and visitors from around the world will enjoy for years to come.”

Alberta Development Partners, along with Rencor Developments Inc, Calgary, Alta. and Thomas Consultants, Vancouver, BC, are leading the development team, which also includes Communication Arts, Boulder, Colo. and Cohos Evamy, Calgary, Alta.

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The Calgary Stampede is a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values. The Stampede contributes to the quality of life in Calgary and southern Alberta through its world-renowned 10-day Calgary Stampede, year-round facilities, products and services, and agricultural programs that foster understanding of the agricultural industry. All revenue generated is reinvested into Calgary Stampede programs and facilities.

Alberta Development Partners, LLC is engaged in the acquisition, development and investment of retail, mixed-use and residential real estate opportunities located throughout the western United States. In total, Alberta and its principals have completed in excess of 220 projects with combined value of more that $1.5 billion. In combination with the projects currently underway, Alberta has developed in excess of twelve million square feet of retail, office and residential space.

Trends 2008, from the American Hotel & Lodging prez

American Hotel & Lodging president Joe McInerney, for a USA TODAY article on travel trends 2008, due to run Friday.

He had lots of hotel scoop, and here are some highlights:

1. "Probably the No. 1 (trend) is the greening of the hotel industry. If you would have talked about this a year ago, they would have looked at you as if you had two heads. Every hotel company now has an environmental specialist, and we're working with all of them to develop a certification program ... with someone doing an inspection, not just trusting (self-reported eco programs). They've got to have proof they're doing it. We're working with AAA, so it could affect their (hotel) ratings."

2. The average daily hotel rate in 2008 broke the $100 barrier for the first time ever, he says. "If we have a recession, I don't think rates will go down dramatically. We'll be OK in a recession. We have just 5% more rooms than we had at 9/11. The supply hasn't caught up with the demand. .. I don't think you're going to see discounting."

3. "We've been through the bed and pillow wars,so it will be interesting to see where we go. Everybody's changing armoires to dressers and putting in the flat-screen TVs and iPod docking stations. I see more research into what the consumer wants in the last five years than in the past 40 years. The technology is what the 20- and 30-year-old group is looking for." As for Joe, "All I want is a radio where you know where the button is to turn it on and off."

As for you, readers, what are your thoughts about hotels going "green" and eco-conscious? Do you look for a hotel that is ecologically friendly? And on a more mundane level, do you prefer TVs in armoires or out?

Enhanced driver's license will ease travel to Canada

January 16, 2008
	If other American states follow suit, a new initiative in the State of Washington could bode well for rubber-tire and cruise-ship travel to Canadian destinations. According to Joseph Turner in the Tacoma News Tribune, Washington will start issuing its "super" driver's license in January, mostly to ease travel across the Canadian border while complying with the federal government's need to know who is coming into the United States. The super license will be an accepted form of identification - all by itself - for Washington residents returning from Canada by land or sea. The new license, with its enhanced features, will cost $40 ($15 more than the fee for a standard driver's license) and it's good for five years. That's cheaper than a passport, but Americans returning to Washington by airplane from any country, including Canada, will still need a US passport to satisfy federal Homeland Security workers at airports; the passport requirement for air travel from outside the US is already in effect. After Jan. 31, people coming back into Washington from Canada who don't have a passport or an enhanced license will need a standard license plus a birth certificate.
	Author: TOURISM staff Organization: Canadian Tourism Commission

Content-rich media trumps traveller reviews

January 11, 2008
	TravelDailyNews.com reports that when it comes to making travel purchasing decisions, most American travellers would rather see the options for themselves than simply act on the recommendations of others. In fact, travellers want to view the options in detail via pictures, online maps and video. "For travel shoppers, seeing really is believing. The fact that travellers find these visual tools to be so influential suggests that online rich media, including content-rich, three-dimensional maps, will be an increasingly important part of the travel-planning process," said Cathy Schetzina, director, research at PhoCusWright. "Traveller review sites that incorporate these visual elements are likely to be more appealing." The growth of Web 2.0 technologies has garnered a great deal of attention in the past several years and has been accompanied by a parallel phenomenon in travel - Travel 2.0, as PhoCusWright calls it. The Travel 2.0 Consumer Technology Survey assesses a range of technologies, including social networks, rich media, blogs, RSS, podcasting, mobile technology, tagging and online maps. The survey's analysis identifies technology adoption rates, overall trends associated with various demographic factors, and patterns of influence during the travel shopping and buying process. Also among its findings: * More Americans have used Web 2.0 technologies overall than have used them in the process of shopping for travel. * Most travellers visit between two and five websites when shopping for travel online, and comparing prices is by far the most common reason for visiting multiple sites. At the same time, travellers who visit the most sites are likely to be motivated by a desire to read traveller reviews, research destinations, and purchase tickets to events or attractions. * Nearly everyone is familiar with online maps, but RSS and tagging go largely unnoticed. Fifty-nine percent of Americans are unfamiliar with RSS and 55% are unfamiliar with tagging. * Half of people who read blogs read travel blogs. The PhoCusWright Travel 2.0 Consumer Technology Survey is one highlight of PhoCusWright's Research Subscription: Technology Edition. The Technology Edition is a syndicated information service focused on technology for the travel business.
	Author: TOURISM staff Organization: Canadian Tourism Commission

WHISTLER BIKE GUIDE LAUNCHES 2008 ADVENTURES

	January 9, 2008
	A reliable information resource to the area's extensive trail network since 1990, Whistler Bike Guide has partnered with a travel industry veteran to provide a comprehensive selection of guided mountain bike tours. 2008 tours serve up the best West Coast riding featuring both cross-country and free-ride trails in Whistler, Squamish, Pemberton, Sunshine Coast and the Southern Chilcotin. A variety of guided day tours will be offered for guests staying in the resort of Whistler. Half day and full day guided trips will offer something for the beginner to advanced rider. An early bird tour designed for corporate guests interested in a morning workout before they start their day will run daily. Multi-day trips will include a 3 and 6 night package in Whistler with a variety of accommodation options from a uniquely Canadian experience in log cabins to five star luxury at the Four Seasons Resort. Multi-day trips that feature Whistler, also include stays and riding in Squamish, Pemberton and the Sunshine Coast. Women only and family adventures are offered as are private trips and customized groups. A mix of health & wellness, culture and activities are combined to offer a full program. Multi-day tours include a visit to the Squamish Lil'Wat Cultural center opening in Whistler in June 2008 as well as other activities such as zip-line and rafting. Women only tours feature spa services to compliment the riding. A unique feature of the tours is the inclusion of a high performance mountain bike rental. "Much like the ski market, it doesn't make sense for people to bring their equipment, particularly if they're a casual rider, as there is a fantastic selection of new 2008 high performance bikes to choose from through our partners in the area. Besides avoiding the cost and hassle of shipping your bike, we provide an opportunity to demo the latest cross-country bikes with the option to purchase through our ride & buy program with local bike shops." says Grant Lamont of Whistler Bike Guide. "Of course if you are really attached to your own bike you are welcome to bring it along." Although a support vehicle is available on multi-day trips, Whistler Bike Guide is committed to low impact travel and offers NO shuttle assisted climbs. Trips are geared to people looking for a health and wellness vacation that has a low impact on the environment. Also, explains Whistler Bike Guide partner, Chris Ford, the focus is on cross-country riding, not downhill: "We are catering to families and individuals that love the physical elements of mountain bike riding but do not wish to venture to the more extreme end of the sport. Our guides are mature, long time locals and our motto is: keep your wheels on the ground". Tours will operate May to October 2008 and Whistler Bike Guide is keen to work with industry partners. www.wbgadventures.com
	Author: Chris Ford Organization: Whistler Bike Guide E-mail: chris@whistlerbikeguide.com

October 2007 Tourism Snapshot now available

	January 9, 2008
	Despite the weakened American dollar, 940,680 Americans travelled to Canada in the month of October 2007 (+1.8% over Oct. 2006). Non-automobile trips increased at a higher rate (+3.2%) than automobile trips (+0.8%). Following a 1.1% growth in September 2007, visits from the Canadian Tourism Commission's key overseas markets fell slightly in October 2007 (-0.5% overnight trips over Oct. 2006). Visits from non-US international markets increased for the fourth consecutive year (+3.1%) to reach 4.0 million in Jan.-Oct. 2007, while visits from the US reached 12.0 million (down 2.9% over the first 10 months of 2006). These and other statistics are available in the October 2007 Tourism Snapshot, available at www.canada.travel/research.
	Author: TOURISM staff Organization: Canadian Tourism Commission

CTC unveils its MC&IT "go to" guy

January 7, 2008
	Canada is a big place and so it makes sense that the little, in-the-know details are what turns an ordinary meeting into an extra-ordinary experience. Need a venue? A list of cool things to do? People to meet and places to eat? Come to Canada. Ask for Steve, Canada's new "go to" guy. Canada's new multi-media campaign geared to the meeting, convention and incentive travel (MC&IT) markets was launched in December with the introduction of Steve. Steve is a persona imagined by the Canadian Tourism Commission US MC&IT sales team in conjunction with creative partner DDB. Appearing on the web and in direct mail campaigns, Steve aims to give clients a personalized sense of convention and incentive travel in Canada. "With Canada being as big and diverse as it is, we wondered, 'how do you put a personality to it?'" said executive director Dan Melesurgo. "Steve is our answer. He's a friendly, approachable kind of guy who shows both wittiness and warmth, brand values that the MC&IT team has really embraced this year." A communications platform resulting from months of both face-to-face and focus group research in early 2007, Steve is already showing great promise. "We've already heard some positive feedback," said Melesurgo, "and we're hoping Steve will continue to break through the clutter and resonate with our clients. Because, really, that's Steve's measure of success." Founded on CTC research and supported by the CTC's MC&IT working committee, Steve will make an increasing number of virtual appearances in 2008, becoming a fully integrated print and web campaign. "We're excited about him," laughed Melesurgo, "and hopefully everybody else will be." To learn more about Steve and see him in action, visit www.meetings.canada.travel.
	Author: TOURISM staff Organization: Canadian Tourism Commission

Rich travellers have more complex itineraries

January 4, 2008
	According to an Associated Press article (Globe and Mail, December, 2007) more family travel and more complicated itineraries are two trends for holiday travel, reported in a survey of 680 American Express travel agents. Eighty-three per cent of agents said their clients are looking for new experiences and destinations, and 59% said customers are booking more complex and customized itineraries than in years past; 56% are booking more upscale vacations than in the past. Travel agents also reported an increase in travel with children, but "...these folks aren't going to grandma's house for hot chocolate. The relative affluence of clients who book with American Express is evident in two trends: 56% of agents say families are increasingly taking nannies along and all 'Platinum Travel' villa specialists said requests for private villas are up this holiday season.
	Author: TOURISM staff Organization: Canadian Tourism Commission

Ice Magic Festival Event gets ready for 2010 Games

January 4, 2008
	The Fairmont Chateau Lake Louise and Banff Lake Louise Tourism team up to transform Lake Louise into a magical wonderland of ice but this time its sights are set much higher. The International Ice Sculpture Competition part of the festival events set against the backdrop of the Victoria Glacier has become a qualifying event for the 2010 Games in Vancouver. Sanctioned by the National Ice Carving Association, renowned international accredited teams are given 15 blocks of ice and 34 hours of carving time over a 2½ day event to create masterpieces. Beginning in 2009, the bar has been set higher as carvers will accumulate points needed to qualify for the International Ice Competition in Whistler, BC, in 2010. The Lake Louise competition is the only qualifying event in Western Canada. "This recognition is a great step forward for the festival. Ice Magic has been growing exponentially and several new events have been added this year. We look forward to showcasing Lake Louise to the world through this special acknowledgement" says Andrea Thiessen, Director of Events and Special Projects for Banff Lake Louise Tourism. This year's theme "Celebrating Snow Queen, Ice Fairies and The Enchanted Forest" will bring ice carving teams from as far away as Nigeria, as well as the Banff Centre's Canadian composer Patrick Cardy's adapted score of The Snow Queen for string quartet. Also new this year is Baker Creek Chalet's Ice Playground, Samson Mall's Little Chippers Children's Carving and Lake Louise Inn's One Hour, One Carver, One Block. Watch in on the Canmore Eagles Hockey Game at the Recreation Centre or a dog-sledding demonstration, as the entire community of Lake Louise celebrates the Ice Magic Festival weekend. www.banfflakelouise.com/icemagic
	Author: Annik LaRoche Organization: Banff Lake Louise Tourism