What does Success Look Like For BC Tourism?

January 25, 2008
	Confirmed speakers Peter Yesawich, John Furlong (CEO VANOC), Tamara Vrooman, (CEO VANCITY), Jim Faccette (CEO Canadian Airports Council) award winning journalists Heather Hanson and Kim Lisagor, and Dr. Roberta Bondar are examples of the exceptional presenters lined up for this year's BC Tourism Industry Conference, Feb 20-22, 2008 at the Sheraton Wall Centre in Vancouver, BC. Truly the number one tourism industry networking event of the year, tourism key influencers will converge in Vancouver for this annual conference where decisions are made, relationships are built and in depth, insider knowledge is shared. "We are seeing that markets are down, border crossings are delayed and finding skilled labour is an issue. Yet, many operators are telling us they are experiencing record results. It is a volatile time in our industry, with incredible opportunities on our horizon," says Council of Tourism Associations BC President & CEO, Stephen Regan. "We have worked hard at bringing the best minds to Vancouver, including students from across the province who are interested in working in the industry. This conference has built a reputation for being one of the best investments of the year for tourism operators and owners and we have worked hard to ensure the program this year continues to deliver." Keynotes include an update on 2010 and the resulting human legacies that will continue to propel B.C. forward as a top tourism destination, and a review of emerging lifestyles and travel trends and the implications for marketing B.C. to the world, by perennial favourite Peter Yesawich. Concurrent sessions will cover recruitment and retention of valuable employees including reaching into foreign markets for skilled labour, how B.C. can lead in sustainable tourism, an update on the opportunities in aboriginal, sport, heritage and arts tourism, and the latest award winners will be announced at the eighth annual B.C. Tourism Awards. www.bctourismindustryconference.ca
	Author: Deirdre Campbell