Global Leaders Offer Real Solutions at CEO Challenge

February 7, 2008
	Qantas Airways' Mr Geoff Dixon; Accor Asia Pacific's Mr David Baffsky; Jones Lang LaSalle Asia Pacific's Mr Peter Barge; and many others are newly confirmed participants in the interactive PATA CEO Challenge 2008. Many of these cross-sector leaders will share real initiatives, strategies and plans to fight climate change, during innovative "Boardroom Challenge" breakout sessions. Here are four examples: Airlines: Virgin Atlantic Airlines' Mr Barry Humphreys will explain how money from Virgin Atlantic's offset scheme is funding clean energy in poor countries. Airports: Discover how Munich Airport is partnering with the public sector to reduce its carbon footprint. Mr Peter Trautmann will explain how MUC is pioneering hydrogen fuel for its passenger buses and other airport vehicles. Destinations: Sri Lanka wants to become a truly carbon-neutral destination. Mr Renton de Alwis will explain how the Sri Lanka Tourism Board is driving the ambitious Earth Lung initiative in partnership with the private sector, consumer groups and other government departments. Hotels and Resorts: Banyan Tree Hotels and Resorts' Mr KP Ho will tell how he was inspired to implement simple, effective measures to reduce both greenhouse gas emissions and operating costs at his properties. Mr Geoffrey Lipman, Assistant Secretary-General of UNWTO, will join the Challenge to update participants on the United Nations' and UNWTO's progress towards a framework for carbon emissions reduction and industry sustainability, and explain the practical implications for our industry. Other recently confirmed participants include First Choice Holidays' Ms Jane Ashton; Air Transport Action Group (ATAG)'s Mr Philippe Rochat; Expedia Asia Pacific's Mr Henrik Kjellberg; and many others. The PATA CEO Challenge 2008: Confronting Climate Change will take place April 29-30 in Bangkok, Thailand. www.ceochallenge.PATA.org
	Author: Oliver Martin Organization: Pacific Asia Travel Association