Edmonton Tourism launches summer campaign

une 10, 2008
	Edmonton Tourism's 2008 summer campaign was launched this week to increase Greater Edmonton's share of summer tourists from within Alberta as well as select markets in Saskatchewan, B.C., Yukon and the Northwest Territories. Messages will be timed to profile Edmonton's incredible variety of festivals, attractions and sporting events. The campaign will also promote major events and exhibits such as the Rexall Edmonton Indy, Body Worlds 1 (at Telus World of Science) and Dragons - Between Science and Fiction (at the Royal Alberta Museum). Regions within driving distance of Edmonton will be targeted using a multi-media campaign involving direct mail, web communications and print advertising -- including a two-page spread in Westworld magazine (which has one million-plus readers). Website engages visitors and locals Audiences will be directed to visit the campaign website at www.edmonton.com/tourism for a comprehensive guide on what to see and do in Greater Edmonton. The campaign will encourage local residents to become tourism ambassadors for the region. Residents can invite family and friends to visit Edmonton through the Visiting Friends & Relatives (VFR) program. This summer's campaign is a partnership between Edmonton Tourism, the Destination Marketing Hotels of Edmonton, the Edmonton and Area Tourism Destination Region, and 15-plus tourism industry partners.
	Author: Cathy Ennis Organization: Edmonton Tourism